Process
Strategize. Build. Evolve.
Clear scope, honest timelines, and a process that doesn't end at launch.
01
Strategize
Discovery, requirements, design direction, and a clear roadmap before any code is written.
- Discovery and requirements gathering
- Feasibility / readiness assessment for AI work
- Information architecture and design direction
- Scope, timeline, and roadmap sign-off
02
Build
Development, integration, and QA in a typed, version-controlled, staged environment.
- Iterative development in staged sprints
- Third-party and backend integration
- Continuous QA and performance checks
- Stakeholder review checkpoints
03
Evolve
Launch, then ongoing optimisation, support, and, where AI is involved, tuning over time.
- Launch and handover with documentation
- Monitoring and performance optimisation
- Ongoing maintenance and support
- Tuning / retraining for AI features, where offered
Timeline expectations
Timelines are scoped per project during Strategize and confirmed before Build begins, with no open-ended engagements.
What you get
- Full ownership of source code and assets at handover
- Documentation for whoever maintains the system next
- A clear path into ongoing maintenance, if you want it
How long does a typical project take?
Most websites take 4-8 weeks; mobile apps and custom systems vary by scope, agreed during Strategize.
What do I own at the end?
Full source code, documentation, and credentials, with no vendor lock-in.